Thursday, May 21, 2020

The importance of nonverbal communication in the medical...

The importance of nonverbal communication in the medical profession Communication skills are quite essential in civilized societies. This is due to their numerous conventions in different aspects of life. These skills do not only involve the verbal side but also the nonverbal side. Nonverbal communication importance used to be neglected by individuals in the past. However, in recent years, people are starting to recognize their crucial roles in their daily lives. They are now more interested in the nonverbal phenomenon. Nonverbal communication is dominated by emotions. It is a method of conveying ones feeling including body postures, facial expressions and even physical contact. Although nonverbal communication might be associated with†¦show more content†¦This could be due to the fact that increased number of social interactions could indicate that these actions are forced rather than sincere. There are two factors that can determine nonverbal communication skills. The first factor is gender. Females in general tend to be better at dealing and expressing their own feeling. According to Hall, J.A. in Psychology Bulletin, women tend to understand nonverbal communication and facial expression in particular more than men (5). This indicates that females can decode nonverbal behaviours more easily than males. One reason can be that women might use nonverbal communication more often in their daily lives, thus it is easier for them to interact using this type of communication. Since females are considered to be quite good at judging nonverbal communication, they are less likely to suffer in their professions (6). This is an illustration that nonverbal communication can be influenced by gender and that it might differ between men and women. The second element is personality types. Nonverbal communication skills can also be affected by personality. It is generally known that individuals, based on their personalities are divided on two main sections. One is called extraversion that are recognized for their ability to socially communicate with others. They are described as individuals that can easily interact socially and succeed in their interactions withShow MoreRelatedEssay on Personal and Professional Healthcare Communication1456 Words   |  6 PagesPersonal and Professional Health Care Communication Dorcas Gray HCS/350 October 14, 2013 Tracy D. Andrews Personal and Professional Health Care Communication Communication is a skill learned and developed overtime and is used to convey various information, express emotions, and desires. In the health field, it not only important to have a continual line of communication but also one that is effective. According to Brashers and Babrow (1996) â€Å"Communication in health and illness constitutes oneRead MoreImportance of Interpersonal Communication Skills in Healthcare Professions1558 Words   |  7 PagesImportance of Interpersonal Communication sills in Healthcare Professions Interpersonal communication is a fundamental element to any healthcare interaction. First, second and third person communication skills are primary aspects of an interaction, encompassing both verbal and non-verbal communication skills. It will be argued that rapport building and questioning are vital interpersonal skills in a healthcare context and possessing the ability to ensue a positive relationship between a healthcareRead MoreDescription Of A Nurse At Amber Glen Alzheimer s Special Care Center1283 Words   |  6 PagesParkland College From: Blessing Atekha, English 102 Student, Parkland College CC: Patty Flym, Licensed Practical Nurse, Amber Glen Alzheimer s Special Care Center CC: Angela Gulick, Professor, Parkland College Date: April 8, 2015 Subject: Communication in Nursing Memorandum Introduction: Since I was about ten, I have always wanted to be in the health field. My mother is an R.N and my uncle is a Nephrologist (kidney surgeon). I love the healthcare field and the thought of helping people. CurrentlyRead More Incorporating Nonverbal Communication into Dietetics and Nutrition2373 Words   |  10 Pages1.1 Introduction This research paper makes recommendations for incorporating nonverbal communication into Dietetics and Nutrition. 1.2 Limitations This report is limited to paralinguistics, gestures, clothing and adornment within nonverbal communication in the field of Dietetics and Nutrition. 1.3 Scope This report aims to highlight the importance of paralinguistics, gestures, clothing and adornment in the setting of Dietetics and Nutrition. Peer reviewed articles and theoretical evidenceRead MoreRetailing As A Career : India Essay1427 Words   |  6 Pagesemployment opportunities are arising in retail sector are store management, product development, retail sales, retail finance, retail design, merchandise planning, E – Retailing, retail marketing information and supply chain management. Basic communication skills for a Retailing Career Effective Listening: To be successful as a professional, one must be a good listener. To make a career in retailing, the retail salesperson must listen to their customers and must maintain a healthy relationship betweenRead MoreAll Of My General Education Courses Included Writing Papers,1062 Words   |  5 Pagesdifferent types of literature, and utilizing speaking skills. Listening skills were also tied in when listening carefully to teachers, respecting classmates when presenting in front of the class, and during group projects. Truthfully, I hated group projects, especially in my general education classes. Often times my partners were in different majors therefore had very differing schedules. Although I did not realize it at the time, listening and speaking skills were utilized just by trying to find time toRead MoreThe Theory Of Nursing Theory1463 Words   |  6 Pages 2015). During my undergraduate studies my exposure to nursing theory was limited to mostly to Maslow’s Hierarchy of Needs, a non-nursing theory. During this assignment I will expand my knowledge on the topic of nursing theory by explaining the importance of nursing theory. I will explore Imogene King’s Conceptual Framework and Theory of Goal Attainment and how it pertains to Emergency Nursing. Nursing leaders who strived to explain connections and interactions inside nursing practice developRead MoreInterview Appraisal . Conducting A Successful Health History1131 Words   |  5 Pagesunderstanding the patient as a whole, and helps the provider gain understanding about the patient’s goals and outlook toward their health. â€Å"The interviewing process that generates the patient’s story is fluid and requires empathy, effective communication, and the relational skills to respond to patient cues, feelings, and concerns† (Bickley Szilagyi, 2013, p 31). It is during the initial interview that the provider establishes rapport with the patient. A good rapport with the patient builds trust betweenRead MoreIn This Assignment, It Is Required From The Author To Provide1593 Words   |  7 Pages In this assignment, it is required from the author to provide a critical reflection on a significant management, incident that was encountered in the clinical placement, to develop and utilize interpersonal skills to maintain the therapeutic nurse-patient relationship. Therefore, the Gibb’s (1988) model was used for the reflective writing as it is widely used by health professionals and is recognized as the framework of reflective writing. â€Å"Gibbs (1988) consists of six successive steps which includes;Read MoreThe importance of Effective Communication in Health-Care1684 Words   |  7 Pagespatients and practitioners. Interpreters are bilingual individuals that provide simultaneous interpretation between patients and medical care providers who do not share a common language (Finke, Light, Kitko, 2008). This finding suggests that a good relationship is essential for high-quality patient care. (Finke et al., 2008) use qualitative evidence from interviews with medical interpreters, and argue that an interdisciplinary team is oriented in just one direction to care for patients, and bring

Wednesday, May 6, 2020

The Key Attributes of the Diversity Competency - 757 Words

The Key Attributes of the diversity competency It is necessary first of all to understand what is meant by diversity competency and the key attributes of the diversity competency. The diversity competency includes knowledge, skills, and abilities to value unique individual, group, and organizational characteristics, embrace such characteristics as potential sources of strength, and appreciate the uniqueness of each. The key attributes of the diversity competency include the knowledge, skills and abilities of individuals, teams, and the organization to perform effectively. Diversity includes many categories and characteristics. Even a single aspect of diversity contains various characteristics that may affect individuals,†¦show more content†¦The high employment turn over in a workplace , the less efficiency the employers gain by return. Sprint example is a perfect example for work-life initiative in a well known and successful organization. Hi Norma, I’d focus on the cultures competency have one hour open discussion on the other’s cultures. In order to succeed in multi-national companies you have to be open minded person , accepting respecting others. †¢ Discuss the key attributes of the self competency illustrated by Chris Tserng. with a specific example of each attribute identified. †¢ Provide a specific example of each attribute identified †¢ †¢ The self competency includes the knowledge, skills, and abilities to access personal strength and weaknesses, set and pursue professional and personal goals, balance work and personal life, and engage in new learning. †¢ o The key attributes of the self competency include the knowledge, skills, and abilities of individual to be effective in doing the following : †¢ - Understanding one’s own and others’ personality and attitudes. --- †¢ - Perceiving, appraising, and interpreting accurately oneself and others. †¢ - Understanding and acting on one’s own and others’ work-related motivations and emotions. †¢ - Assessing and establishing one’s own developmental, personal and work related goals. †¢ - Taking responsibility for managing oneself and career over time and through stressfulShow MoreRelatedThe American Association Of Nurse Practitioners1631 Words   |  7 Pages(SFCAPN, 2015). Core Competencies and Certification Requirements The curriculum for nurses in advance practice requires that every APRN is academically prepared by adhering to the seven core competencies for APRNs. Moreover, NP students of all specialty tracks and population foci, have to meet a set of criteria and academic standards developed by the National Organization of Nurse Practitioner Faculties (NONPF). This framework, known as the Nurse Practitioner Core Competencies, is comprised of nineRead MoreAccentures Work-Life Balance Programs636 Words   |  3 PagesCase Study: Accentures Work-Life Balance Programs Case Study Questions 1. Diversity competency involves the knowledge, abilities, and skills to value organizational, group, and individual characteristics while embracing such attributes as prospective sources of productivity and distinctiveness. In the case of Accenture’s work-life balance initiatives, an environment of inclusion is fostered with people who hold characteristics diverse from themselves. This is achieved through the LifeworksRead MoreRecruitment Is The Process Of Searching The Candidate For Employment Essay1009 Words   |  5 Pages skills, †¢ previous experience and †¢ Behaviors. This overall represents the criteria of the job. The attributes can be divided into essential requirements, which act as criteria for the applicant. Contemporary practice is to make key performance outcomes or standards according to which the role holder will be assessed, explicit, thus shifting the focus from inputs i.e. personal attributes to output i.e. achievement. Lewis (1985) suggests that there are 3 aspects of the selection criteria thatRead MoreThe Leader Follower Relationship : Defining, Designing, And Biblical Truth1634 Words   |  7 Pagesability to be successful in a foreign market. Defining global leadership can be broken down into two parts: global mindset and leadership. Global mindset refers to an â€Å"openness to and an awareness of diversity across markets and culture with a propensity and ability to synthesize across this diversity† (Ball, Geringer, Minor, McNett, 2013). Ball et al., (2013) define leadership as â€Å"the behaviors and processes involved with organizing a group of people in order to achieve a common purpose or goalRead MoreThe Elements Of Globalization And Their Impact On Hr Functions1565 Words   |  7 Pagescorporations are putting a stronger emphasis on diversity to stay competitive; globalization has impacted how these companies are managing its workforce. Firms that have a perception on the eff ects that globalization has on its human resources management, will help its managers to become better equipped to help their companies in a business that changes continuously in a global environment. The attributes of the global human resource specialist (GHRS) core competencies are crucial to international corporationsRead MoreIssaquah Philharmonic Orchestra (Ipo) Was Formed In 2000,1528 Words   |  7 Pagesrelations, style diversity, and self-assessment. (p. 307), and high performance teams have attributes which includes participative leadership, shared responsibility, aligned on purpose, high communication, future focused, focused on task, creative talents, and rapid response. (p. 323) In addition, some industry articles suggested the following criteria for effective teams: diversity, clear goal, effective communication, trust, ownership, job competencies, leadership competencies, morale, and operationsRead MoreHigh Ethical And Moral Standards1029 Words   |  5 Pagesleadership competencies are the most important to possess. Depending upon which career field one chooses, some leadership competencies may be more important than others. 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While the leader needs to display unique leadership for their organizations, there are certain attributes and quality which are needed forRead MoreThe Attributes Of Leadership As A Nurse Role1460 Words   |  6 PagesAs a motivated workforce and role model in the dynamic and rapid changing of health care system, leadership skill is one of the most important competencies of advanced practice nurse (APN). This skill should be taught, practiced, nurtured and enhanced during APN education more than ever before. The Institute of Medicine (IOM) state that nurses are important full partners and leaders in the transformation of health care (Ham ric, Hanson, Tracy, O’Grady, 2014). According to Hamric et. al (2014), nursesRead MoreThe Multicultural Team Working : Understanding Cultural Differences1030 Words   |  5 Pagesoverall model of multicultural team effectiveness. It is clear from the model that cultural related factors, such as experience and skills, social identity and personality, are the determinants for team performance. If the responses of team members to diversity and conflict are positive, creative solution is easier to achieve. Figure 5: Multicultural Team Effectiveness Model Source: Claire Halverson, 2008 2.5 Conclusion This cooperation and discussion experience among four countries indicates an apparent

The Ethics of the Media Free Essays

The purpose of the media has become an ongoing question since the large amount of conflicts between the consumer and media. Why is the original purpose of the media so damn hard to figure out? It is time to confront this issue instead of blowing it off by saying, â€Å"We can never change the media, so why bother? † What kind of chickenshit statement is that?! If there are so many people with so much power, surely one of them realizes the downward spiral of the ethics of the media. I feel my sole purpose of this paper is to tell everyone my ideas and viewpoints on censoring the media. We will write a custom essay sample on The Ethics of the Media or any similar topic only for you Order Now Ooooooo, censor. What a bad word that is when used in the same sentence with media. So many people believe censorship is a bad thing, but there is no other solution in stopping the â€Å"bad press. † When I sit back and look at the stories about stories that are bad and offending to someone, I realize something needs to be done. The media is out of control. True, there are many informing and needed stories, but, my god, how many times a day to we need to hear and read about how much money O. J. Simpson has to pay the family of Ronald Goldman? We, as consumers, need to sit back and ask ourselves, â€Å"What was the point of hearing or reading that story? Back to the censor issue. I, as an aspiring journalist, do not believe in total and complete censorship of the media, but also, as an aspiring journalist, I am embarrassed of some of the stories that are run, for instance, when the crime scene photos of Jon-Benet Ramsey were run in Globe magazine. Was there not anyone, an editor, a writer, or even a custodian at Globe who thought, â€Å"Uh, oh. These photos may get us into some trouble. † Was there not a single sole who had enough ethics to try and stop these pictures from being printed? This is where censorship comes in. If I could do anything in the world, I would first, stop world hunger, and second set up some guidelines and laws that the media must obey. Guidelines such as, no digging through peoples trash and no peeking in windows. Of course, we know that by law, there is to be no peeking in windows, or over fences, but there is no one at the editors desk to implicate these laws. There is supposed to be someone there to prevent these stories from running, but remember, their paycheck depends on how many copies are sold or how high the ratings are. This â€Å"censor person† needs to have a set wage. If there was someone to stop these types of occurrences, half of my problems with the media would be taken care of. This may sound like a lame solution, but we need to start somewhere. Obviously this is not a complete solution to these problems with the media, so the next step would be to start using the editors for weeding out the stories that are not giving some type of information that the consumer wants and needs to hear or read. This is also easier said than done. This solution also brings up questions like, how does the editor know what stories the consumer wants to hear or read about? That is the responsibility of the media. Let them take polls and give every effort to find out what we want. Journalism will only survive if it establishes a more valuable and clearly defined mission, (Morality of Mass Media, Ellen Hume. ) I could write a book about all the things I want to see changed in the media before I become a part of it, but I will not. There should be a line drawn so that the media can be punished for their wrongdoing. Many people agree that there should be a line drawn and like it or not, that line is called censorship. Our founding fathers did not want censorship on the media, but they probably did not think that the media would be doing such a crummy job. I do not want to say that all media is doing a bad job. Overall, they are doing a fairly good job, but there is still a large amount of dirty press that needs to be cleaned up. How to cite The Ethics of the Media, Essay examples

Saturday, April 25, 2020

The Social and Economic Effects of Volcanic Eruptions Research Paper Example

The Social and Economic Effects of Volcanic Eruptions Paper Although there are many hazards on a physical geographic scale associated with volcanic eruptions, it is important not to neglect the havoc which also engulfs the social and economic world. Both social and economic effects occur on a spatial and temporal scale causing significant repercussions in a regional, national and even a global context. It is not only the initial eruption but the continuous secondary hazards, such as, lahars, pyroclastic flows and tsunamis that have the major impact on economic and social structures. It is these factors that are responsible for the great social losses in the sense of belonging and society, the human loss of life and the huge economic losses incurred from damaged infrastructures, business interactions and the general cost of re-building. It is therefore ironic that these great economic and social impacts often affect the most vulnerable people in the world. Global Economic Pressures The pattern of financial interactions between the industrialised North and Third World has significantly changed in the light of decolonisation. Demand in both agricultural and mineral exports dependant to many Third World countries has steadily declined, whereas imports have maintained high price rates, often leading countries to incur significant foreign debts. For example, Africa debt servicing amounts to approximately 40-50% of export earnings (ROAPE, 1990). Outcomes to such economic crisis and pressures has resulted in, on one hand, the intensification of natural resource exportation leading to further forestry and soil degradation, thus increasing natural disaster vulnerability (Tierney, 1992). On the other hand, reduction in public spending results in inadequate facilities; education, hospital welfare and safe infrastructures which are able to cope with natural disasters. We will write a custom essay sample on The Social and Economic Effects of Volcanic Eruptions specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Social and Economic Effects of Volcanic Eruptions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Social and Economic Effects of Volcanic Eruptions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Increase in vulnerability of a significant proportion of the urban population to natural disasters. This results from the fact that property owners faced with such high mortgage interest rates simply ignore maintenance. (Ford, 1987) Social Aspects vulnerability to hazard warnings Although there have been several successful evacuations through effective warning schemes, e.g., Mt Pinatubo, Mt Etna, a number of serious social negative effects may also result. Within these areas many sick and elderly people died due to the communal camp living conditions present in the evacuation areas. Cyclonic rainfall compounded volcanic ash falls exacerbating the unhealthy living conditions. In other cases panic evacuation along with the threat of blighted property and falling price values also affect the social matrix of the target area. Consequently, the risk of legal action can even make prediction in such areas politically unacceptable. It has often been argued that mass and total evacuation could constitute a disaster with a greater impact than that of a natural phenomenon. It has been stated that traffic problems and accidents could occur on a Herculean scale, crime and looting, great economic loss and an acute difficulty in maintaining public services on a regional and national basis could occur in addition to the increased risk to public health. In particular risks to public health would typically affect the displaced population, often through inadequate sanitation, the psychiatric stress of uncertainty and anxiety. Consequently great social and economic problems are often incurred. This is often exacerbated in evacuation situations and when predictions are subsequently wrong. For example, in 1976 73000 people were evacuated from the Caribbean Island of Guadeloupe in the Lesser Antilles. They remained displaced for a three and a half month period resulting in huge economic losses and great social strain on both the population and government. The volcano never erupted with only minor activity observed (Blong, 1984). In contrast, the products from volcanic eruptions can be highly beneficial to society (fertile soils). In 1992, Cerro Negro erupted near Leon in Nicaragua. A thick layer of ash was subsequently deposited giving rise to economic concerns involving agricultural practices. However, within 10 months farmers were reaping the benefits of bumper harvests (Baxter, 1993). Such benefits consequently constitute an extremely powerful social and economic force. In fact it has been suggested that people inhabiting these high-risk zones for such natural benefits are gamblers by nature. Policy Response and Mitigation On a positive note volcanic disasters can be used to change unjust social and economic structures. Popular development organisations can capitalise on a disaster event to challenge and possibly change vulnerable, unjust political, social and economic structures; Disasters will often set up a dynamic in which social structures can be overturned, and relief and rehabilitation judiciously applied can help change the status quo; while projects will be the models will be the models in micro-cosm that can be used to demonstrate to government the possibilities of a variety of ways of working. (Holloway, 1989) Secondly, Andersons and Woodrows (1989) notion of rising from the ashes depicts the strengthening of local institutions and the increased capability of families to reduce their own vulnerability. Is just as much a product of socio-economic factors as technical ones. The best hope for a communities recovery in a disaster is to have a history of strong organisation; it is to this end that local institutions must direct their efforts. (Dudley, 1988) Thirdly, disasters provide an opportunity to develop effective risk assessment with good cost-benefit arguments for protective measures. For example, In La Paz, Bolivia the World Bank has been offering encouragement to the Local Authorities. They calculated that disaster prevention would cost approximately US$ 500 000 in 1987 and a total of US$2.5 million (US$2.50 per capita) was needed. This amount in cost alone is greatly exceeded by annual losses incurred through natural disasters (estimated as being US$8 per capita). Therefore with this minimal level of funding, disaster mitigation could be both affordable and cost-effective to La-Pazs needs (Plessis-Fraissard, 1989) In conclusion, the impact of volcanic eruptions will only be minimised when decision-makers become more educated and aware that there is no such thigh as a natural disaster; at most, there is a conjuncture of certain physical happenings and certain social happenings.

Wednesday, March 18, 2020

Essay on Proper Classicism

Essay on Proper Classicism Essay on Proper Classicism In reviewing the article â€Å"Proper Classicism†, the article’s lofty tone is well summarized in the second paragraphs opening statement â€Å"...the Howard Building at Downing College has been seen as a key monument in the current Classical Revival, which is being energetically promoted in certain quarters- especially as it has been designed by the self-appointed doyen of living Classical architects, Quinlan Terry. â€Å"Self-appointed† really seems to be the undeniable overture of the critique. As the writer drones on regarding academic architectural perspective, the reader is left rearing through a tidal wave of self-important ramblings regarding â€Å"etiolated Classicism... and Renaissance Greek inspiration. This article seems to embody the antiquated and elitist philosophies that often shroud academically embellished â€Å"peer† reviews. As every architectural detail of this college campus’s structure is analyzed, the review jumps from â €Å"Neo-Classical character ignored†, to Indictable Classicism, to a mention of the â€Å"Disappointing Interior†. Oddly enough, the interior is not â€Å"disappointing† because of its lack of innovation in use of efficient material, or design, according to the critic, it is disappointing â€Å"because of a lack of correlation with the exterior design and the essential crudeness of detail†. From the summary of this review, one is led to believe that the sole purpose of the development is to properly mimic a historic style and conform to a stylized concept. From a utilitarian perspective, this seems utterly ridiculous. Rambling on about the architects accuracy of a stylized perspective seems better suited for a lecture in art history than an architectural review. How are we to understand the ingenuity of the architecture or innovation of technical design, if all that is scrutinized is

Monday, March 2, 2020

Tips for avoiding negativity at work

Tips for avoiding negativity at work Even if you generally like your job, work is still work. Day after day of clocking in makes it easy to get bogged down with everything you don’t like. It certainly doesn’t help if your workplace is full of coworkers who make a habit of complaining. That said, negativity never made anybody more successful or productive. It can even prove to be a toxic and destructive force that can really impact your performance and career.   Rather than joining the chorus of complainers, try to be the person who walks into the room and lights it up! Here’s how.Stop bad thoughts before they ruin your day.Learning to recognize negative thoughts when you first have them is the first step. As soon as you feel a complaint rise up, take a second. Pause. Resist the urge to let the annoyance wash over you and choose to move on to more productive things instead. Once you gain a little distance from your initial negativity, you’ll see what waste of time and energy it is.Practice, in this case, makes perfect- it’s not easy to take that extra beat to shake off your annoyance. Once you get into the habit, however, ignoring it will become second nature.Change the way you speak.Do you find yourself using a lot of negatives in your speech? Maybe you tend to speak in absolutes: These lunch meetings are always awful. This guy’s work is never on time. Try easing up on those black-or-white sentiments, leaving room for hope of improvement. Don’t write off someone or something- assume there’s room for improvement and give people the benefit of the doubt. Everyone’s just trying to get through the day.Take action.If you’re all doom and gloom but are doing nothing to change your current situation, you don’t really have room to complain- at least not all the time. Take an active part in your life. Go talk to the person who’s annoying you. Go ahead and get that really annoying project finished so it is off your desk. Do something productive instead of simmering in your own mud.Give up on reading minds.Do you (mis)interpret everything people do or say in order to feel worse about it? If someone hasn’t responded to your networking request or Facebook message, do you automatically assume they don’t like you? Or if someone praises your work, is your first reaction that they’re just saying that to make you feel better? You shouldn’t take things so personally, and you definitely can’t read minds. So stop trying. You’re only causing yourself unnecessary pain.Try on some new shoes.If you only ever consider the world or any particular situation, from your perspective, then you might get stuck in certain negative thought patterns. If you’re angry or frustrated or annoyed try looking at the situation from a different angle. People act a certain way for a reason, and nailing down that reason can help you look at annoyances from a practical viewpoint.  You mig ht not find that you totally understand or forgive every person, but you will find that you waste much less of your day being grumpy about it.Be nice.If you are the kindest version of yourself (even when you are about to burst with grumpiness), good vibes will flow your way. First, treat yourself well- do nice things to brighten your day and change your outlook to something more positive. But also make sure to throw in a few random acts of kindness to people around you. It will make you feel better about the world and it will brighten someone else’s day. Everybody wins.

Friday, February 14, 2020

How Pathos is Used in Advertizing Essay Example | Topics and Well Written Essays - 750 words

How Pathos is Used in Advertizing - Essay Example Pathos are good at intriguing feelings and can play on factors such as fear, sadness, joy, humor and desires among others. One way to evaluate whether an advertisement put forth and one which uses pathos is effective is to establish whether t evokes a strong emotion for what it is intended. If it fails to, then the campaign itself may be a failure. The art, pictures, language, voice, pitch and words used, whether visible, audible or both help elicit a desired emotion and convince the customer to make a buying decision in favor of it. The existence of internet technologies today makes it possible for Mc Donald’s to diversify their marketing strategy to various individuals across the world. While certain videos may be expensive to air through the TV broadcasting system internet space is explored to appeal the consumer’s desire for the food products from the chain. On YouTube, the Mc Donald’s advertisement of a smoky Texan burger leaves the consumer in a great desire to taste it. It first shows two men seated on a cab, one leaning while the other one stretches on the bonnet and leans back on the windscreen; what is interesting here is how they seem to enjoy the Texan burger, taking one bite after another. One of the men describes its contents and size as a â€Å"big ol’ angus beef patty, big squeeze of smoky BBQ sauce and big bacon† and moves on to squeeze the full burger, which makes the sauce content to spill slowly on the sides (McDonald’s Australia). Just the content of the burger, how the two men are enjoying themselves and squeezing of the burger induces a feeling of the taste, which leaves the person watching with ad salivating and would desire to have it. As if not enough the advert uses an aspect of urgency which is common in pathos. It states, â€Å"Try a smoky Texan before it makes tracks† and by the end of the 14 seconds, the advert leaves an impact such that it influences consumer’s buying decision