How Pathos is Used in Advertizing Essay Example | Topics and Well Written Essays - 750 words

How Pathos is Used in Advertizing - Essay Example Pathos are good at intriguing feelings and can play on factors such as fear, sadness, joy, humor and desires among others. One way to evaluate whether an advertisement put forth and one which uses pathos is effective is to establish whether t evokes a strong emotion for what it is intended. If it fails to, then the campaign itself may be a failure. The art, pictures, language, voice, pitch and words used, whether visible, audible or both help elicit a desired emotion and convince the customer to make a buying decision in favor of it. The existence of internet technologies today makes it possible for Mc Donald’s to diversify their marketing strategy to various individuals across the world. While certain videos may be expensive to air through the TV broadcasting system internet space is explored to appeal the consumer’s desire for the food products from the chain. On YouTube, the Mc Donald’s advertisement of a smoky Texan burger leaves the consumer in a great desire to taste it. It first shows two men seated on a cab, one leaning while the other one stretches on the bonnet and leans back on the windscreen; what is interesting here is how they seem to enjoy the Texan burger, taking one bite after another. One of the men describes its contents and size as a â€Å"big ol’ angus beef patty, big squeeze of smoky BBQ sauce and big bacon† and moves on to squeeze the full burger, which makes the sauce content to spill slowly on the sides (McDonald’s Australia). Just the content of the burger, how the two men are enjoying themselves and squeezing of the burger induces a feeling of the taste, which leaves the person watching with ad salivating and would desire to have it. As if not enough the advert uses an aspect of urgency which is common in pathos. It states, â€Å"Try a smoky Texan before it makes tracks† and by the end of the 14 seconds, the advert leaves an impact such that it influences consumer’s buying decision

Ethical Theories identified in (bazerman) and the Essay - 1

Ethical Theories identified in (bazerman) and the - Essay Example Firstly, utilitarianism is established on the principle that ethical choices should be established with their consequences. People always consider the probabilities of their decisions when deciding what to do. Furthermore, Utilitarianism is trying to do the utmost good for the highest number of individuals. Thus, Utilitarian approach is frequently used by leaders to ethical decision-making. In contrast to utilitarianism, Kant categorical imperative argues that no matter the consequences, people should always do what is morally right. Moreover, the word categorical means devoid of exception. However, Kent’s approach to ethical reasoning is the best-recognized deontological ethics. The deontological ethics argues decisions ought to be made according to our duties to trail universal truths that are engraved on our sense of right and wrong. Lastly, violation of these morals is indicated by guilt. Thirdly, justice as fairness guarantees equal opportunities and rights behind the shr oud of ignorance. Lastly, Communitarianism states that individuals should shoulder their responsibilities and pursue the common good (Johnson, 2014). In the study of any discipline, as well as leadership theories are important. The theories explain the relations among significant variables and concepts, organize information in a field and help practitioners and scholars to make predictions about the strategies that will be effective. Moreover, approaches to leadership theoretically, fall into one of the two classifications: normative or descriptive. Therefore, the descriptive theory describes the way leaders behave. Further, researchers earlier on discovered two fundamental dimensions to the styles of leadership. They included relationship and task. They discovered that while other leaders are focused more on building better relationships with members, others are focused more on tasks. However, the normative leadership theory advises leaders how